Intro (30–45 seconds)
I’m [Host Name], and today we’re talking about [problem] with [Guest Name/Company], who’s spent X years working with Acumatica customers navigating this space.”
(Company name appears once here. Intentionally.)
1. Start With the Problem (Not the Product)
“Why does [problem] continue to be such a challenge for Acumatica customers, even as ERP systems keep getting more capable?”
Host redirect if needed:
“Let’s stay with the problem itself for a moment – what’s driving that?”
2. What Breaks When It’s Ignored
“When companies delay or underestimate this issue, what tends to break first – or quietly go wrong behind the scenes?”
Host probe for specificity:
“Who usually feels that pain first?”
3. Where does Acumatica leave off and you take over
“How does an Acumatica user know when it’s time for something beyond the out-of-the box functionality for [problem]?”
Host probe for specificity:
“What issues are they running into?”
4. Vendor-Neutral Evaluation Advice (Opportunity to Mention Differentiators)
“If an Acumatica customer is evaluating solutions in this area, what’s one thing they should really think through – regardless of vendor?”
Host probe for specificity:
“What really matters most in vendor/solution selection?”
5. Signature Question: Who Should Get More Credit?
“One question we ask everyone:
Is there someone in the Acumatica ecosystem whose work or perspective on this topic has influenced how you think about it?”
Follow-up (important):
“What have you learned from them?”
6. Wrap-Up (45–60 seconds)
“If listeners want to continue learning about this topic, where’s a good place for them to find more information or resources?” Learn more on the episode page…