Intro (30–45 seconds)
I’m [Host Name], and today we’re talking about [problem] with [Guest Name/Company], who’s spent X years working with Acumatica customers navigating this space.”
(Company name appears once here. Intentionally.)
1. Start With the Problem (Not the Product)
“Why does [problem] continue to be such a challenge for Acumatica customers, even as ERP systems keep getting more capable?”
Host redirect if needed:
“Let’s stay with the problem itself for a moment – what’s driving that?”
2. What Breaks When It’s Ignored
“When companies delay or underestimate this issue, what tends to break first – or quietly go wrong behind the scenes?”
Host probe for specificity:
“Who usually feels that pain first?”
3. The Journey to the Solution
“Tell us about your journey to solving [problem]? What else did you try?”
Host probe for specificity:
“What were the biggest pitfalls of the other options?”
4. Your Solution to the Problem
“What was the solution you ended up with, and what results have customers seen who’ve done this?”
5. Signature Question: Who Should Get More Credit?
“One question we ask everyone:
Is there someone in the Acumatica ecosystem whose work or perspective on this topic has influenced how you think about it?”
Follow-up (important):
“What have you learned from them?”
6. Wrap-Up (45–60 seconds)
“If listeners want to continue learning about this topic, where’s a good place for them to contact you?”