Intro (30–45 seconds)

“Welcome to The acu-connections Podcast, where we have short, focused conversations about the challenges Acumatica customers actually face – and what the ecosystem is learning as those challenges evolve.

I’m [Host Name], and today we’re talking about [problem] with [Guest Name/Company], who’s spent X years working with Acumatica customers navigating this space.”

(Company name appears once here. Intentionally.)

1. Start With the Problem (Not the Product)

“Why does [problem] continue to be such a challenge for Acumatica customers, even as ERP systems keep getting more capable?”

Host redirect if needed:

“Let’s stay with the problem itself for a moment – what’s driving that?”

2. What Breaks When It’s Ignored

“When companies delay or underestimate this issue, what tends to break first – or quietly go wrong behind the scenes?”

Host probe for specificity:

“Who usually feels that pain first?”

3. Where does Acumatica leave off and you take over

“How does an Acumatica user know when it’s time for something beyond the out-of-the box functionality for [problem]?”

Host probe for specificity:

“What issues are they running into?”

4. Vendor-Neutral Evaluation Advice (Opportunity to Mention Differentiators)

“If an Acumatica customer is evaluating solutions in this area, what’s one thing they should really think through – regardless of vendor?”

Host probe for specificity:

“What really matters most in vendor/solution selection?”

5. Signature Question: Who Should Get More Credit?

“One question we ask everyone:
Is there someone in the Acumatica ecosystem whose work or perspective on this topic has influenced how you think about it?”

Follow-up (important):

“What have you learned from them?”

Wrap-Up (45–60 seconds)

“If listeners want to continue learning about this topic, where’s a good place for them to find more information or resources?” Learn more on the episode page…

“Thanks for joining us on The acu-connections Podcast.”